The Impact of OTT Platforms on the Film Industry


 For the last 2 years, the Bollywood film industry has been suffering a lot. There are several reasons for this. But the biggest reason, the one considered to be the main reason, are the OTT Platforms. It's said that instead of going to cinemas halls to watch a movie, people prefer watching films at home on these 

In recent years, the popularity of OTT platforms has continued to grow, with many people opting to stream films and TV shows at home rather than go to the cinema. This shift has had a major impact on the film industry, leading to reduced revenues for producers and distributors.

One of the main reasons for the rise of OTT platforms is the convenience they offer. Users can easily access a wide range of content from their own devices, without the need to visit a cinema or subscribe to a traditional cable or satellite service. This has made it easier for people to watch films and TV shows at their own leisure, leading to a decline in cinema attendance.

Another factor contributing to the success of OTT platforms is the increasing availability of high-speed internet. With more people gaining access to fast, reliable internet connections, streaming has become a more viable option for accessing content. This has led to a rise in the number of OTT platforms and a decline in the use of traditional forms of media such as DVDs and cable TV.

While the rise of OTT platforms has had a negative impact on the film industry, it has also provided new opportunities for filmmakers. Many independent filmmakers have found success by releasing their films on OTT platforms, reaching a wider audience and bypassing the traditional distribution channels.

Overall, the growth of OTT platforms has had a significant impact on the film industry, leading to both challenges and opportunities. As the use of streaming continues to grow, it will be important for the film industry to adapt and find new ways to reach audiences and generate revenue.OTT Platforms. This causes huge losses to the film industry. Although, interestingly, initially, when the OTT Platforms were introduced, it benefited film producers. These OTT Platforms had spent millions to buy films for their platforms. In several cases, the payment amount to billions of rupees. The OTT Platforms paid more than the budget of the film to buy the rights to it. But now, they have started rejecting films. Film producers are told to release the films in theatres first, after which, the OTT Platforms would decide how much they'd be willing to pay for it. Film producers who made their films expecting it would get a direct OTT release, are now facing huge losses. How did this come to be? What is the Business Model of the OTT Platforms? Come, let's try to understand this, in this video. "...is launching an OTT app, SRK+." "I'll be hosting Big Boss OTT on Voot." "Why did Akshay Kumar's film start flopping?" "New movies, new shows every week. "Just wait a few weeks, I'm coming to you all. That is the error, according to me, in film industry's role." "Internet didn't exist then, but it does now. Internet has boosted the availability, and rightly so." The education partner of this video, is Vested. It makes investing in US stocks and ETFs easier for Indian investors, at zero commission. We'll talk about them later in the video. You would've heard people talking about platforms like Netflix, Prime Video, and Hotstar, referring to them as OTT. OTT stands for Over The Top. But have you ever wondered, what does this actually mean? Over The Top in which sense? To understand this, we need to understand the history of television. 15th August 1982 a new revolution swept through the television industry in our nation. It was the day when for the first time, the Doordarshan (DD) channel, was broadcasted in colour. Television was introduced in India during the late 1950s, but this point is considered to be the turning point in the Indian television industry. Because DD was being broadcasted in colour via satellites. INSAT 1A I talked about this satellite in the video on ISRO too. Fast forwarding a few decades, the next turning point was in 2000, when the Indian government allowed DTH satellite television in the government. Direct to Home Satellite Television. With this, in 2003, DishTV was the first DTH facility. Before this, people watched Cable TV. Cables were laid out, you had to get them at your home too, for your TV to work. But satellite TV meant that you could put up an antenna at home, to be able to receive satellite signals. You'd remember the dishes on your balconies, or rooftops. And to convert that signal, a set-top box had to be placed near your TV. Even today, many people use this.


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